A Tale of Tradition and Excellence: The History of Supermarque and Jo We Sa
In the world of fashion and craftsmanship, there are stories that stand out, transcending generations and reflecting a deep commitment to quality and tradition. The history of Supermarque and Jo We Sa is one such tale, a journey that spans over a century and carries with it the legacy of a family deeply rooted in the art of clothing.
The Origins of Jo We Sa:
Our story begins in 1871 when Johann W. Sasserath, the great-grandfather of Marc Sasserath, laid the foundation for Jo We Sa in Mönchengladbach Rheydt, a mid-sized city near Düsseldorf, Germany.
Jo We Sa commenced its journey by producing wicks for oil lamps. In an era where oil lamps were a common source of illumination, the demand for high-quality wicks was substantial. The company steadily grew, and by the time it reached its peak, it covered an impressive 3,000 square meters and operated with 76 looms.
Surviving Adversity:
The history of Jo We Sa is not without its trials and tribulations. During the tumultuous period of World War II, the company faced total destruction as its plant was ravaged by fire and bombardments. It was a challenging time for many businesses, but Jo We Sa's resilience and determination allowed it to endure these hardships.
A Personal Tragedy:
Despite the resilience that characterized Jo We Sa, the company faced a devastating blow when it was shut down. The reason behind this decision was a deeply personal tragedy involving the CEO. It marked the end of an era for the company, but it was not the end of the Sasserath legacy.
Marc Sasserath: Reviving a Legacy:
Marc Sasserath, driven by a profound commitment to continue his family's legacy, refounded the company. His vision was clear: to produce the finest white dressing shirts for men in the world. This marked the rebirth of Jo We Sa, with a renewed sense of purpose and a dedication to excellence that had been passed down through generations.
Supermarque:
Under Marc's leadership, Jo We Sa expanded its horizons. While the primary focus remained on crafting the best white dressing shirts for men, a new venture emerged - Supermarque. This brand not only offered its own products, including elegant black shirts and luxurious pajamas but also curated a selection of beautiful and high-quality products from brands that resonated with Marc's personal tastes.
The history of Supermarque and Jo We Sa is a testament to the enduring spirit of craftsmanship, resilience, and the power of family legacy. From humble beginnings as a manufacturer of wicks for oil lamps to becoming a symbol of excellence in men's fashion, this story serves as an inspiration for all those who value tradition and quality in an ever-evolving world of fashion and commerce. As Marc Sasserath continues to carry the torch, Supermarque and Jo We Sa remain beacons of elegance and sophistication in the fashion industry.
