Designing Coffee

In recent years, the coffee industry has sparked a movement that wields cultural and creative influence. Coffee establishments worldwide, including cafes, roasters, and coffee shops, have been pushing the boundaries of innovation in areas like distinctive jute bags, logos, and merchandise. They are constantly exploring novel approaches to offer distinctive spaces and product packaging that set them apart from the rest.

The book "Designing Coffee" delves into the process of curating some of today's most inventive and diverse coffee shops, covering everything from establishing a brand identity and designing packaging to crafting interior spaces and architectural elements. It celebrates the uniqueness of various coffee shop environments, such as the serene, tea-house-inspired cafes in Japan or the coffee spots with communist themes in Vietnam. The book also offers guidance on how to create your own distinct coffee space.