This week we hosted Max Klemmer, the heir and CEO of Miss Germany, a once outdated and controversial institution. We heard the story of how he's shifted the focus towards women's empowerment, clear purpose and modern leadership since inheriting the brand.
How can one man transform an entire brand's reputation? It's no small task, and we had a lot of respect for Max's openness and honesty as he detailed this unique challenge.
If you missed it in person, listen back here via Spotify.
Words by FREDDIE WOLFF